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Eye on AI

The Drum Marketing Awards Spotlight

The Drum Marketing Awards Spotlight

J&B: advert-body-1 by MNSTR

J&B: advert-body-1 by MNSTR

Cannes wrap-up 2024

Cannes wrap-up 2024

Innovating advertising in CTV and beyond

Innovating advertising in CTV and beyond

Airbnb’s Christmas ad ‘Santastrophe’ roasts hotels

Airbnb’s Christmas ad ‘Santastrophe’ roasts hotels

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Swayable CEO James Slezak on the value of measuring persuasion

Sainsbury’s takes inspiration from Roald Dahl with BFG Christmas ad

Why John Lewis looked to the past to find its Christmas spirit

Michael Sandor, Senior Director at Quantcast

How a rebrand from Edinburgh’s ‘other’ university got students saying ‘Must Be Na…

Should brands take a stand?

Gordon Ramsay takes helm as Welch’s ‘chief fruit officer’ in brand’s first-ever commercial

Can Tesla keep defying marketing gravity?

Strength in numbers: Mastering addressability in marketing

Joao Flores at Media.Monks speaks humour, sex education and using AI at scale

Dr Pepper just overtook Pepsi. Could Coca-Cola be next?

How billboards changed the virtual reality game for Meta

Making brand everyone’s job

Winners announced at The Drum Awards for B2B 2024

PlayStation at 30: three decades of iconic ads that shaped gaming

Fresh start for Unilever’s Persil as it washes away old marketing tropes

Inside US Bank’s campaign to solve a language barrier with Spanish voice assist…

Behind the scenes at The Drum Awards for Marketing APAC judging

How Coors Light turned a broken digital ad into a viral sports marketing moment

Lionel Messi swaps out ‘Olé’ soccer chant for ‘Oh-Lay’s’ in new Lay’s commercial

Revealed: The Drum Awards for PR winners 2024

TikTok Ad Awards 2024: Key lessons in creativity from award winners

Ad of the Day: Dove showcases timeless appeal of an iconic beauty product

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