Programmatic DOOH: what can it do for you?
2024年11月7日 · Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers. by John Still on 7th Nov 2024 in Deep Dive
Connatix & JW Player Merge to Create the Industry’s Largest …
2024年10月9日 · JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and …
Kevel Partners with the World’s Largest Home Improvement …
2024年10月8日 · Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, …
"Retail Media Has So Much Untapped Potential": Q&A with …
2024年11月21日 · Andrew: Right now, brands still overwhelmingly prioritising ponsored products (i.e. on-site search) while allocating more spend to sponsored brands (i.e. on-site display and …
Weborama Integrates First-id into its Data Intelligence Platform
2024年10月15日 · By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative …
XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising
2024年10月15日 · Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest.. Redefining advertising effectiveness: For the past 15 years, …
Google v USA: Week Two Court Report - exchangewire.com
2024年9月20日 · Key witnesses this week. Brian O’Kelley, CEO, Scope3; Neil Mohan, CEO, Youtube; Jeremy Helfand, former EVP of Ads and Data Platforms at Disney; Susan …
Link Between Attention & Drivers of Brand Outcomes Revealed in …
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression …
Black Friday 2024: Navigating the Challenges and Opportunities
2024年11月27日 · With shoppers continuing to feel the pinch, this Black Friday may not see the soaring sales that brands have become accustomed to. But while only 12% of UK consumers …
The Present and the Future of Audience Addressability
2021年2月18日 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and …