预计在 2020 年至 2025 年期间，全球零售媒体广告支出将增加近 1000 亿美元。今年预计增长 21.8%，将超过几乎所有其他形式广告支出的增长率。简而言之，广告商在广告计划中更加重视零售媒体。 根据尼尔森《2024 年度营销报告》，68% 的全球营销人员表示，零售 ...

Advertising is more complex than ever. Download our guide to help you navigate the complexity and plan with confidence.

La publicité est plus complexe que jamais. Téléchargez notre guide pour vous aider à vous y retrouver et à planifier en toute confiance.

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...

Wiedza na temat różnych mediów i trendy dotyczące odbiorców potrzebne w 2025 r. Reklama jest bardziej złożona niż kiedykolwiek. Pobierz nasz przewodnik, który pomoże Ci poruszać się po złożoności i ...

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity The advertising landscape looks pretty different than ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

A publicidade está mais complexa do que nunca. Faça o download do nosso guia para ajudá-lo a navegar pela complexidade e planejar com confiança. A publicidade está mais complexa do que nunca. Faça o ...