EDO has struck a deal with AI-powered ad-tech firm Chalice AI to optimize better outcomes across programmatic CTV and digital ad campaigns.

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The tech companies join many other organizations that have given money such as Snap, Disney, Paramount, Comcast and NBCUniversal, Amazon and Netflix.

"Why not turn that classic 'Case of the Mondays' into a literal case of Coors Light" for fans of the losing Super Bowl team?

The brand said "the time is right" for its national Super Bowl debut, following the introduction of its Duracell Scientist ...

The former Arkansas governor's attempt to amend his lawsuit over fake ads by adding new allegations is untimely, the company argues.

Yahoo has named Rosa Heyman editor in chief of Yahoo News, responsible for editorial strategy, including that of Yahoo Entertainment and Yahoo Life.

The RSX marks the return of an Acura nameplate that communicates fun-to-drive performance, says American Honda's Lance Woelfer.

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Sports made up 26.4% of all broadcast viewing time in the third quarter of 2024, with the Summer Olympics and the NFL.

What's the biggest challenge you've ever faced? For JPMorgan Chase's Annie Stickney, it came four years ago when she was ...

AI hasn't made it easier for advertisers to know enough about consumers to get personalization right, since the process relies on complete data, still a work in progress for many.