If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.

The collab developed because light wines and pickleball both "appeal to consumers who embrace an active, healthy lifestyle," says Bota Box's marketing director. Founded in 1965, the London-based ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravaganza were its first blimp, flying over ...

Experian is launching a new ad campaign this week featuring top NFL players and their significant others, starting with San ...

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After Zelle added to its "S.A.F.E. Squad" campaign, the Consumer Financial Protection Bureau said Zelle customers lost $870 million due to fraud.

The FTC is urging a court to allow enforcement of new rules requiring businesses to allow consumers to cancel subscriptions through the same medium that was used to purchase them.

Assertive Yield has introduced traffic-shaping technology to help publishers build revenue from programmatic advertising. The revenue-agnostic platform allows publishers to control their data and ...

Potty-training accidents? Adult bladder leaks? Kimberly-Clark’s got both situations covered in separate campaigns for Pull-Ups training pants and Poise pads starring, respectively, animated poop and ...