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Marketing Week
4 小时
Deliveroo credits grocery delivery with ‘driving growth’ for the whole business
Deliveroo believes its retail expansion into pet food, health and beauty products, and even fashion items will “pay dividends ...
Marketing Week
6 小时
EY’s global CMO John Rudaizky on the ‘enduring truth’ needed in B2B marketing
EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility ...
Marketing Week
8 小时
‘We didn’t inherit a brand’: Billie Jean King Cup on its ‘louder, brighter’ revamp
Since rebranding from the Federation Cup in 2020, the women’s tennis team competition has undergone changes including a new ...
Marketing Week
9 小时
Wingstop UK’s first CMO on scaling up, taking risks and ‘two-way respect’
Having built a dedicated “core audience” of young fans, chicken wing brand Wingstop UK is aiming to stay true to its “youth ...
Marketing Week
12 小时
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive ...
As retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Marketing Week
19 小时
UK marketing budgets return to growth despite main media spend stalling
The latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ...
Marketing Week
1 天
Reality Check: How Aldi owns the entry points that matter to win
In the first of a monthly insight column, Reality Check, insight specialists Andrew Tenzer and Ian Murray of Everyday People ...
Marketing Week
1 天
Positioning brands as a ‘powerhouse’ of growth: How marketing at Britvic secured 30% ...
Britvic increased its marketing budget by 30.9% in 2024. GB marketing director Munnawar Chishty shares how she made the case ...
Marketing Week
1 天
Currys credits omnichannel strength with driving Christmas performance
Currys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and ...
Marketing Week
1 天
The Week in Tech: Labour’s AI future, Temu and TikTok alternatives
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
3 天
Price hikes, zebra-striping, grocery sales: 5 interesting stats to start your week
Almost a quarter (23%) believe having a good credit history will help reduce or pay off debts, 17% say it will free up more ...
Marketing Week
2 天
Google investigated by UK watchdog over impact of search advertising dominance
With over 90% of all search queries made on Google and more than 200,000 UK advertisers using Google’s search advertising, ...
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