Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds ...

In 2025, success on the open web will be characterised by bridging the gap between brands and their audiences. There will be ...

Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive ...

Massi Mekla joins xpln.ai with a solid track record in the French advertising industry, gained through strategic and ...

News in brief: Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov ...

TikTok Restored after Brief Ban in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media ...

TikTok Becomes Unavailable in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to ...

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ...

The Trade Desk plans to acquire ad tech company Sincera, reveals Digiday. The move, which will allow The Trade Desk to ...

Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO).

Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling ...