Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing ...

Shiv Gupta helps clients develop data, analytics & digital strategies to drive compelling relationships with customers and employees. Shiv brings over 18 years of data-driven marketing experience at ...

Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.

Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.

Please note that your conversations will be recorded.

Please note that your conversations will be recorded.

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! MarTechBot is thinking ... CMOs are up against a lot of challenges from all sides. That ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.