The Billie Jean King Cup, the national team-based women’s tennis competition formerly known as the Fed Cup, today unveiled a new brand identity developed in partnership with London-based design agency ...
Following the remarkable success of the 2024 competition, which featured thrilling sold-out Finals sessions and a near doubling of attendance, the Billie Jean King Cup by Gainbridge (BJKC) has ...
If the brief is chic, playful, and edgy, Ayan’s courtside looks win every set. She’s been spotted in Aussie brand Scanlan Theodore — twice. We love it when international influencers wear and support ...