Liam Denning is a Bloomberg Opinion columnist covering energy. A former banker, he edited the Wall Street Journal’s Heard on the Street column and wrote the Financial Times’s Lex column ...

The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up the brand for the years ahead. It’s more than just a redesign ...

Fortune 500 company Assurant (NYSE: AIZ) says it has completed the rebrand of Protecta Insurance. The rebrand introduces a new portal for New Zealand car dealers and an enhanced customer site for ...

So how is the rebranding going so far? When it comes to reviving public interest in Jaguar and getting people talking about the company, it has certainly been successful. But the razzmatazz of ...

The town of Yarmouth installed 13 new municipal signs around town in the second phase of its rebranding campaign that began in 2022 with a new logo. Residents and visitors are getting a new ...

The original crest will still appear on legacy memorabilia for former players who had worn it on the field The Washington Commanders have ruled out bringing back their original Redskins logo ...

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess where we’ve come from, but don’t be harnessed by it,” he wrote ...

The Washington Commanders have ruled out bringing back their original Redskins logo despite reports that negotiations were under way. Speculation had swelled in recent months that the NFL side ...

and has launched a new website. Concurrent with the Company’s rebranding, the Company also announces that its ticker symbol will also change to “KAS,” effective December 6, 2024. This ...

The rebrand includes a new brand promise - "Reclaim the internet", empowering people to speak up, come together and build a happier and healthier internet. Meanwhile, the aesthetic changes feature ...

Eight UK-based members of the Hachette Learning team have been made redundant as part of a restructure ahead of the Hachette UK imprint’s rebrand from Hodder Education. One person was made ...

Unless you live under a rock, you’ve seen Jaguar’s attempt to rebrand themselves and that it is going very, very, very badly. It fascinates and frustrates me that many CMOs don’t ...