Potty-training accidents? Adult bladder leaks? Kimberly-Clark’s got both situations covered in separate campaigns for Pull-Ups training pants and Poise pads starring, respectively, animated poop and ...
The work is from Leo Burnet for what Kimberly-Clark is calling a "marketing relaunch" campaign, and which it positions as a more realistic portrayal of the ups and downs of potty training.
She also warned of a possible "power struggle" between young children and parents when potty training takes longer than usual. "Diaper brands want your toddlers in nappies longer so you spend more ...