That morning, Harris had eaten a Paqui “One Chip Challenge” product, a single tortilla chip packaged in a coffin-shaped box ...

A spokesperson for Paqui confirmed with PEOPLE that the product, which contained Carolina Reaper and Naga Viper peppers, is off shelves The "One Chip Challenge" is discontinued. A spokesperson for ...

Prior to its 2015 acquisition by SkinnyPop Popcorn parent Amplify Snack Brands, Paqui was ... a persistent challenge that needed to be addressed. We made the world's spiciest tortilla chip, packaged ...

but his parents have called for the One Chip Challenge to be banned. Snack-maker Paqui claims that the single tortilla, sold in a coffin-shaped box, contains a blend of "the hottest peppers ...

A Massachusetts teenager is believed to have died after attempting the Paqui One Chip challenge, leading to the product being pulled from shelves. This is not the first time that dangerous and ...

At least three California high school students have been hospitalized after participating in a social media trend called the “One Chip Challenge,” according to district spokeswoman Chelsea ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...