New CEO Eliott Hill plans to revive this brand known for its ‘swoosh’ and ‘Just do it’ slogan. But Nike’s challenges are ...

Nike and American football coach, Deion Sanders, are collaborating again, for the release of the Nike Air Diamond Turf "Signing Day" sneakers.

Profit at US sportswear giant Nike fell in the second quarter year-on-year, the company reported on Thursday. The company's ...

The arrival of Nike e-commerce images is a sign that the release of the Rui Hachimura x Air Jordan 1 Low OG “Oatmeal” isn’t ...

Liverpool's kit for the 2025/26 season has been 'leaked' online with the Reds said to be closing in on a return to adidas ...

B&T reviews the huge year it's been in sports marketing. So huge, in fact, we've started watching the Wallabies again.

Paulin, Paulin, Paulin and football player Stefon Diggs collaborated on an installation set up in a historic Miami residence ...

Here's what you need to know about Army and Navy's uniforms for the 2024 rendition of "America's Game," including the story ...

The SEC released its 2025 conference football schedule on Wednesday, giving all 16 league members a glimpse of what the upcoming season will look like. Though league opponents were locked in for ...

A Washington Commanders logo and a Nike logo are seen on a player's uniform before an NFL football game against the Chicago Bears, Thursday, Oct. 5, 2023, in Landover, Md. A Washington Commanders ...

The NFL’s desire to become a global powerhouse is no secret. Nike is committed to helping the league continue expanding its ...

After taking offers from other apparel providers, the NFL and Nike have decided to extend their partnership. The league ...