Citations: Cerf, Moran. 2008. What matters is attention not intention: Insights from computational neuroscience of vision. International Journal of Advertising. (3)381-398.

Not surprisingly, it is also an open and key problem for neuroscience. The main computational difficulty is the problem of variability. A vision system needs to generalize across huge variations ...

In fact, vision boards can complement your brain's processing patterns to help you bring your ambitions to fruition. First, it's important to understand that the neuroscience of vision boarding is ...

Research that integrates findings from cognitive psychology, cognitive neuroscience and marketing is in its infancy. Nevertheless, a few marketing researchers have ventured into this brave new world, ...

Neuroscience examines the structure and function of the human brain and nervous system. Neuroscientists use cellular and molecular biology, anatomy and physiology, human behavior and cognition ...