Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

In this week’s edition of our social media strategy series, we delve into how Perfora is redefining oral care marketing by using humour, influencer collabs, and creative visuals to connect with a ...

This means you must invest more time learning innovative marketing disciplines ... And Cross-Channel Strategies For Success. What will you learn from all this background reading?

This country research report on Vietnam Ready-mix Mortar Market offers comprehensive insights into the market landscape, customer intelligence, and competitive strategies in the Vietnam market ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

For most investors, this strategy is far too simplistic. While a given mix of investments may be appropriate for a child's college education fund, that mix may not be a good match for long-term ...

He has helped build marketing strategies for New York City icons, including the Chrysler and MetLife Buildings.see full bio If you’re struggling to market your business on social media ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

There’s no time like the start of a new year to refresh your goals or put a new spin on an old strategy. This is especially true in the world of marketing and communications, where customer ...

To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T.