Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Follow-up is the key to conversion, but it’s much easier when you don’t have to lift a finger to do it. Instead of doing the manual labor of making phone calls or relying on emails or display ads that ...

For CIOs, marketers and martech vendors, I believe 2025 will be a year of highs, lows and hard choices as AI’s fanboy era ...

CMSWire’s Marketing Automation Channel offers a wealth of expert resources, from the latest news and groundbreaking trends to in-depth analyses of today’s automated marketing strategies.

HubSpot (NYSE:HUBS) was downgraded to Hold from Buy by TD Cowen as shares already appear fairly valued and IT spending on ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Mastering new ways of spreading the word about your business will be esssential for every entrepreneur in the not-so-distant ...

That's why choosing the right marketing tools is crucial for long-term success. With the imminent emergence of various AI and automation tools in marketing and PR, here are insights on navigating ...

It's true. Marketers aren't fully using their entire martech stacks. But to be clear, I'm not saying you should. For example, maybe you need your marketing automation tool to include email marketing, ...

Martech is expected to grow significantly by 2030. Marketing automation can boost efficiency if correctly used. Poor strategy ...

Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing ...