The adult babies of Gen Z can cry about strict workplace mores and whine over the anxiety-inducing stress of making a phone call. But they can’t even change a lightbulb, per new data on the ...

Mark Travers writes about the world of psychology. As an increasing number of Gen Z employees enter the workforce, they’re finding it challenging to conform to traditional workplace practices ...

Liz Elting is a billion-dollar founder who covers women and business. Recent Gen-Z college graduates have had to face an uphill battle as they enter the workforce. A new General Assembly survey ...

For a few years now, brands have been actively trying to communicate with Gen Z—the cohort that’s redefining what it means to connect with an audience. But in 2024, this demographic officially ...

Generation Z is struggling across the board, a new study has found, with plummeting financial, mental, physical and social well-being. According to insurance company MetLife's most recent Employee ...

Toys R Us Asia is looking to nostalgia and contemporary trends to target Gen Z consumers who are spending more on toys amid falling birth rates.

Gen Z. Data from the National Institute of Alcohol Abuse and Alcoholism indicates that alcohol consumption in the U.S. has risen overall. But research from the National Institute on Drug Abuse ...

Starting January 1, 2025, the newest demographic population, Generation Beta, is set to make its entrance into the world. The group, comprising of children born between 2025 and 2039, is expected ...

Generation Z's approach to brands is part of what sets it apart from previous generations. When deciding where to shop, their primary motivator is price, according to a Business Insider survey of ...

A new TikTok account is rewriting Bible scriptures in Gen Z lingo, giving the ancient word a modern twist. In this youthful version of the gospel, God is the “top G” and the gospel is the ...