You can't talk about drugstore beauty brands without singing the praises of NYX and e.l.f. Both brands make excellent makeup ...

Even as it has become a major player in the beauty industry, e.l.f. continues to operate like a startup, driven by its vision, mission, and values, acting as one nonhierarchical, passionate, ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is celebrating strength and power on and off the wrestling mat, serving as the first beauty sponsor of the largest high school girls ...