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Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, and Steven Bellman We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...
Attitude-toward-the-ad has been studied over the last couple of decades as much or more than any other construct in scholarly marketing publications (e.g., Brown and Stayman, 1992; Bruner, 1998). As ...
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