According to The CMO Survey by Deloitte, Duke University, and the American Marketing Association, short-term performance ...

When you think of brands with brilliant marketing strategies, it's probably the big hitters that come to mind – the likes of ...

Twitter was never a good place to advertise, but Facebook is incredibly effective, making it unlikely advertisers will leave.

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, ...

We’re in the middle of January blahs; a cold, quiet time of the year when we can look back on memories made during the 2024 holiday season. Some of those memories relate to the legend of Santa Claus.

A multinational’s chips, flavoured with a yeast-based spread that we're all convinced is right up there with koala and thong as a hallmark Australian tourist attraction? Tom Tanuki is having ...

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

The consensus was one of growing frustration that AI was used to replace a human's creative work. AI continues to be a source ...

Albertsons executives focused on moving on from its scuttled merger with Kroger on Wednesday, as the supermarket chain raised ...

Cadbury has revealed the reason Easter eggs are out in supermarkets as early as December in the UK - here's why.