Witness the timeless craftsmanship involved in making fishing lures at a traditional factory. This tour reveals the ...

Anglerfish earned the name for their unique evolutionary hunting adaptation—a front dorsal fin known as an illicium that functions as a lure. To humans, an illicium may resemble a fishing rod ...

Learn how to catch trophy winter crappies with big baits like the Rapala Rippin’ Rap and 13 Magic Man. Master aggressive ice ...

Because they are so effective, the humble bucktail jig is one of the most popular artificialbaits in the world.

Yes, the debate on the best bass fishing lure could last forever. But while the rest of the anglers are arguing, I’m packing up my one bass lure—a soft plastic stick bait— and I’m going ...

Ted Pietsch, a University of Washington ichthyologist, says the lures’ different shapes ... As they start to mature, Pietsch says, the anglerfish will make “the great vertical migration ...

Explore St. Croix’s GRASP II swimbait rods, designed to reduce fatigue and boost performance for big bait bass anglers. Cast ...

With its luminous dorsal spine, the anglerfish is well adapted for life in the dark depths ... Females have the unmistakable dorsal spine with its luminous flesh lure at the end. Males don't have the ...