Diving into the big trends this year for marketing technology, and, yes, artificial intelligence will play a part.

In his college courses at Stanford University, Jehangir Amjad poses a curious question to his students: Was the 1969 moon ...

Grant Germano, director of marketing technology strategy, Bloomberg Media Germano is building Bloomberg's marketing tech stack. As third-party cookies go away, his work helps the publisher use its ...

Technology Networks is supported by advertising revenue, sponsored content, content creation services and other partnerships with vetted third parties. These funds are vital for sustaining our ...

How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.

Martech is expected to grow significantly by 2030. Marketing automation can boost efficiency if correctly used. Poor strategy and over-automation can harm customer relations. Handling customer data ...

Pairing contextual advertising technology with prediction tools can also help video providers to optimize ad placement for maximum impact. These types of tools can measure conversion rates enabling ...