The University of Gold Coast (UGC) has achieved a monumental milestone with the conferment of the Presidential Charter, Ghana’s highest accreditation for tertiary institutions. The... Few individuals ...

As we approach 2025, I gathered insight from marketing leaders about the shifts ... they’ll drive business growth in the process. For example, Amazon introduced its AI shopping assistant Rufus ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

Different types of emails include: Semrush’s Educational Newsletter is a great example of email marketing done right. Each week, we send out educational emails to over 4M+ subscribers.

This is especially true in the world of marketing and communications, where customer preferences and interests are constantly changing, and leaders need to be ready to switch things up whenever ...