预计在 2020 年至 2025 年期间，全球零售媒体广告支出将增加近 1000 亿美元。今年预计增长 21.8%，将超过几乎所有其他形式广告支出的增长率。简而言之，广告商在广告计划中更加重视零售媒体。 根据尼尔森《2024 年度营销报告》，68% 的全球营销人员表示，零售 ...

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity The advertising landscape looks pretty different than ...

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

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Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Nielsen collaborated with Climate Central, a policy-neutral non-profit climate science organization, to assess the presence of accurate and informative climate reporting in local media to engage ...