If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.

Jonathan Kagan, Amsive director of search and digital media strategy, says his agency plans to test the anti-algo concept in 2025. He first heard about it in 2019, unrelated to online advertising.

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravaganza were its first blimp, flying over ...

Two Meta advertisers are asking the Supreme Court to leave in place a lower court decision requiring the company to face a class-action fraud suit on behalf of 3 million businesses that purchased ads ...

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Experian is launching a new ad campaign this week featuring top NFL players and their significant others, starting with San ...

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Ensuring stakeholders are aligned on an inclusive vision will result in stronger, more cohesive campaigns that resonate and unlock growth across all audiences.

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After Zelle added to its "S.A.F.E. Squad" campaign, the Consumer Financial Protection Bureau said Zelle customers lost $870 million due to fraud.