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Marketing Week
1 小时
Deliveroo credits grocery delivery with ‘driving growth’ for the whole business
Deliveroo believes its retail expansion into pet food, health and beauty products, and even fashion items will “pay dividends ...
Marketing Week
2 小时
EY’s global CMO John Rudaizky on the ‘enduring truth’ needed in B2B marketing
EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility ...
Marketing Week
5 小时
‘We didn’t inherit a brand’: Billie Jean King Cup on its ‘louder, brighter’ revamp
Since rebranding from the Federation Cup in 2020, the women’s tennis team competition has undergone changes including a new ...
Marketing Week
6 小时
Wingstop UK’s first CMO on scaling up, taking risks and ‘two-way respect’
Having built a dedicated “core audience” of young fans, chicken wing brand Wingstop UK is aiming to stay true to its “youth ...
Marketing Week
9 小时
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive ...
As retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Marketing Week
16 小时
UK marketing budgets return to growth despite main media spend stalling
The latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ...
Marketing Week
1 天
The Week in Tech: Labour’s AI future, Temu and TikTok alternatives
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
1 天
LinkedIn appoints Indeed CMO as first chief marketing and strategy officer
LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business.
Marketing Week
1 天
Currys credits omnichannel strength with driving Christmas performance
Currys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and ...
Marketing Week
1 天
Reality Check: How Aldi owns the entry points that matter to win
In the first of a monthly insight column, Reality Check, insight specialists Andrew Tenzer and Ian Murray of Everyday People ...
Marketing Week
1 天
Positioning brands as a ‘powerhouse’ of growth: How marketing at Britvic secured 30% ...
Britvic increased its marketing budget by 30.9% in 2024. GB marketing director Munnawar Chishty shares how she made the case ...
Marketing Week
2 天
Cadbury: Consumer evolution towards ‘experiences’ will help mitigate ad ban impact
Under new laws coming in this October, ads for ‘less healthy’ food will be banned online and heavily restricted on TV, but ...
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