Since rebranding from the Federation Cup in 2020, the women’s tennis team competition has undergone changes including a new ...

Having built a dedicated “core audience” of young fans, chicken wing brand Wingstop is aiming to stay true to its “youth ...

As retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?

The latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ...

Currys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the first of a monthly insight column, Reality Check, insight specialists Andrew Tenzer and Ian Murray of Everyday People ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business.

Britvic increased its marketing budget by 30.9% in 2024. GB marketing director Munnawar Chishty shares how she made the case ...

Almost a quarter (23%) believe having a good credit history will help reduce or pay off debts, 17% say it will free up more ...

With over 90% of all search queries made on Google and more than 200,000 UK advertisers using Google’s search advertising, ...

Under new laws coming in this October, ads for ‘less healthy’ food will be banned online and heavily restricted on TV, but ...