Agoda has unveiled a generative AI short film entitled 'Leo’s Magical Travel Adventures', designed to highlight global exploration and cultural diversity. The film is the latest addition to ...

Stellar Ace, a business arm of SMRT, and Singapore’s most connected out-of-home advertising company, has launched SkyWalk, a new large advertising format that spans eye-catchingly across 80-plus ...

Pantone has named "Mocha Mousse" (17-1230) as its colour of the year for 2025. The warming, brown hue was selected to spread a message of richness and it suggests the delectable qualities of ...

As 2024 draws to a close, Google's Year in Search provides insights into topics that captured the attention of Malaysians throughout the year. According to Google, sports were a major highlight ...

Meta has launched a global campaign to increase awareness of online scams during the holiday shopping season. The initiative aims to provide users with the necessary tools and information to help ...

And just like that, 2024 is coming to a wrap. As we approach the end of 2024, we at MARKETING-INTERACTIVE want to extend our heartfelt gratitude to each and every one of you for your unwavering ...

Upping the ante, Max also took over prominent train stations, billboards, and building projections throughout Southeast Asia, Taiwan and Hong Kong. To connect viewers in Asia with Max, a series of ...

Responding to increased cybersecurity threats and significant financial losses from scams in Singapore, Singtel has introduced a new "Upsized Securi-tea" campaign in collaboration with KOI Thé.

McDonald’s Singapore has launched 'Collect Quest', an initiative designed to increase user engagement through first-party data in its mobile app. The campaign encourages users to complete ...

The technology marketing landscape is undergoing profound change, which presents new challenges and opportunities. As the industry reaches critical inflection points, tech marketers must rise as ...

Spare cash management platform Chocolate Finance recently took to the streets of Singapore with a tattooed pink Santa to deliver happiness and to 'make life richer'. Earlier this week, pink Santa ...

This post is sponsored by Qualtrics. In 2025, delivering exceptional customer experiences (CX) will be the difference between growth and decline. As consumers tighten their spending after poor ...