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Inma
3 天
News avoiders fit into 2 categories: selective avoiders and consistent avoiders
In an age where information is literally at our fingertips, it's almost paradoxical that more and more people are actively ...
Inma
7 天
Misinformation, commercial viability, AI are among the top media topics of 2024
T he year 2024 has been quite a big year for publishers and journalists, with some defining moments combined with ...
Inma
7 天
INMA Generative AI Advisory Council shares predictions for 2025
From thinking beyond AI to human-centred interactions, members of the INMA Generative AI Advisory Council share their ...
Inma
7 天
Christmas amplifies feel-good advertising but cost of living looms
Advertising during the holiday season capitalises on the optimistic feelings of the season, but advertisers would be wise to ...
Inma
11 天
2024 taught the industry 4 key learnings about newsroom transformation
During the recent INMA Newsroom Transformation Town Hall, Initiative Lead Amalie Nash shared lessons from 2024, including the ...
Inma
11 天
Media companies are building relevance with young audience through short-term video
Short videos are not just a trend. They are a powerful tool for building relationships, extending reach, and sustaining ...
Opinion
Inma
13 天
Opinion
Kyiv Independent spotlights the mental health of medics in new documentary
Kyiv Independent’s documentary follows a a group of Ukrainian military medics from the heat of battle in war-torn Ukraine to ...
Inma
12 天
Per-subscriber personalisation reaches individuals based on specific interests
Per-subscriber personalisation accounts for the interests of each subscriber individually, similar to what Netflix and ...
Inma
12 天
Newsroom leaders should consider these 7 predictions for 2025
According to the INMA Newsroom Transformation Initiative advisory council, newsroom teams should focus on differentiating, ...
Opinion
Inma
11 天
Opinion
Ippen Digital app platform drives loyalty and engagement
To overcome digital fatigue, Ippen Digital developed a unified app platform built on personalisation and data-driven ...
Inma
10 天
AI agents will lead to significant internal change for publishers
Here’s a look at a broad sweep of forecasts for technological change that will impact how publishers do business. A common ...
Inma
14 天
Schibsted shares growing pains, success of pioneering digital subscriptions
Years into data-driven paywall and pricing strategies, integrating print and digital teams, investing in social media, and ...
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