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Inma
2 天
INMA’s top 10 stories from 2024 focus on subscriptions, GenAI, and apps
A look back at the most-read articles on INMA.org gives a glimpse into what members were most interested in reading the past ...
Inma
2 天
New Zealand news may see more SOS calls, shifts to Substack, AI in 2025
A number of New Zealand media companies have recently called on readers to pay for subscriptions. Only a few have been met ...
Inma
3 天
What publishers can control and not control: INMA lessons from 2024
While GenAI was the dominant subject of the past year, INMA surfaced smart insights on business models, journalism, ...
Inma
3 天
Hearst Newspaper’s DevHub team increases site visits by 304%
Danielle Rindler, director of visual storytelling and UX for the DevHub team at Hearst, explains the details of the U.S. news ...
Inma
10 天
Misinformation, commercial viability, AI are among the top media topics of 2024
T he year 2024 has been quite a big year for publishers and journalists, with some defining moments combined with ...
Inma
10 天
INMA Generative AI Advisory Council shares predictions for 2025
From thinking beyond AI to human-centred interactions, members of the INMA Generative AI Advisory Council share their ...
Inma
10 天
Christmas amplifies feel-good advertising but cost of living looms
Advertising during the holiday season capitalises on the optimistic feelings of the season, but advertisers would be wise to ...
Inma
14 天
2024 taught the industry 4 key learnings about newsroom transformation
During the recent INMA Newsroom Transformation Town Hall, Initiative Lead Amalie Nash shared lessons from 2024, including the ...
Inma
14 天
Media companies are building relevance with young audience through short-term video
Short videos are not just a trend. They are a powerful tool for building relationships, extending reach, and sustaining ...
Inma
2 天
South Asia News Media Conference
The INMA South Asia News Media Conference surfaces strategies and best practices across South Asia and globally, highlighting innovation, agility, customisation, and ...
Inma
15 天
Per-subscriber personalisation reaches individuals based on specific interests
Per-subscriber personalisation accounts for the interests of each subscriber individually, similar to what Netflix and ...
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