adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for console game developers/publishers and ...
Next, the Scott Trust – owner of Guardian Media Group – has given the go-ahead for The Observer to be sold to Tortoise Media. The media company reached this decision at a board meeting on Thursday; ...
In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has ...
This week on The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban; Today's MadTech Daily Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s ...
As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these innovations present both opportunities and ...
Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a ...
In response to tightening privacy regulations and the increasing limitations of traditional advertising methods, NumberEight is proud to announce the launch of the first-ever ID-less solution ...