Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

According to The CMO Survey by Deloitte, Duke University, and the American Marketing Association, short-term performance ...

We may be heading into uncertain times but for audio, the foundations couldn’t be stronger, writes Ciaran Cunningham 2025 is ...

Building on our earlier pieces discussing “What is Programmatic OOH?” and “Why Programmatic OOH this Christmas?”, we turn our ...

Publicis Dublin and Iarnród Éireann have rolled out a new campaign paying tribute to the 190-year legacy of Ireland’s railway tracks. Through a one-shot cinematic journey, the film adopts a timeline ...

Goosebump creative partners, Mark Nutley and Pat Hamill called the project, “A joy from beginning to end, thanks to a great production team, a great client and a few late nights. A wonderful way to ...

Golden Bake has won this year’s Big Bus Brand Drive organised by Love Irish Food and Global in Ireland. The award will ...

As it celebrates its 10th anniversary in 2025, the Shannon-based digital agency Core Optimisation, has made a number of new ...

Vodafone ended 2024 as the biggest spending brand on OOH media, according to WATCH, PML Group’s market intelligence resource. During the past twelve months the Telecoms brand has more than doubled its ...

Pluto were awarded 1 Gold for their work with Neurodiversity Ireland, along with 2 Bronzes; InSight Marketing took Silver for ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.