For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market when Rokt acquired mParticle on Thursday. Rokt, which uses AI and machine learning to personalize ...

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more ...

U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media networks (up ...

What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies ...

AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine ...

A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic ...

Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing ...

Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.

Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.