Animal ears and pom-poms on fuzzy hats adorn tourists' heads on the streets of the frigid northeastern Chinese city of Harbin ...

The trend, widely discussed on platforms like Xiaohongshu, a Chinese lifestyle-sharing app like Instagram, involves users ...

Chinese climbers say they were stuck Yandang Mountain, following a fixed climbing route designed to give tourists a taste of ...

and Red (Xiaohongshu). So-called “social commerce” is proving remarkably effective. Just ask Eric Gnock Fah. the president of Klook, an online marketplace for travel experiences. Klook’s ...

Xiaohongshu, which literally means “little red book,” started out like its US cousin as a repository of personal travel and dining photos before branching out into reviews and live shopping.

Xiaohongshu did not immediately respond to ... where users share and search for everything from life hacks and travel tips to fashion advice and job opportunities.

Xiaohongshu, sometimes compared to Instagram ... has also become a de facto search engine for young women looking for travel tips, anti-aging creams and restaurant recommendations.

Young, athletic individuals, often university students or even military veterans, advertise themselves on social media platforms like Xiaohongshu and Douyin, with profiles featuring their height ...