If you’re an aspiring entrepreneur with a background in marketing and communications, an advertising agency might be the right type of business for you to start. You likely already have many of the ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

Omnicom is taking over Interpublic Group in a deal expected to create the world's biggest advertising and marketing agency business, the US advertising company said on Monday. The two had been in ...

While AI could make offerings more efficient, it also threatens to displace many ad-agency services and affect the prices they can charge for them. First reported on Sunday by The Wall Street ...

Global marketing giant Omnicom Group is set to acquire advertising agency Interpublic in a $13.25 billion all-stock deal set to close in the latter half of 2025.IPG stock surges by over 12% in ...

By Erin Griffith and Danielle Kaye Omnicom Group, one of the world’s largest advertising agencies, said on Monday that it had agreed to acquire Interpublic Group, a large rival. If successful ...

The Big Four is becoming the Big Three with Omnicom’s deal for IPG, a watershed moment for advertising agencies. The acquisition, estimated to be valued at over $13 billion by various media reports, ...

But to lead Immigration and Customs Enforcement, the agency expected to execute what is touted as one of his administration’s signature policies, the mass deportation of millions of immigrants ...

App marketing companies are specialized agencies that focus on promoting and marketing mobile apps. These companies typically offer services such as app store optimization, mobile advertising, ...

Advertising giant Omnicom Group said Monday that it has agreed to acquire rival Interpublic Group in a merger that will create the biggest ad agency in the world. The deal, which is comprised of ...