Doubts however persist over whether North Korean soju can compete effectively with the more diverse and lower-alcohol offerings of South Korean soju producers.
If you’ve watched the macabre international sensation “Squid Game” on Netflix or any of the other heralded movies from South Korea, you likely noticed frequent references to soju.
Soon, Russia may see soju from both Koreas sharing shelf space ... a North Korean beer maker, registered its brand in Russia last August, but its beer has yet to appear in the market.