Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one ...

"This advert is for people with more money than sense." Company under fire for marketing of 'totally unnecessary' product: ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

Evolve Technologies, a maker of weapon detectors, recently settled charges with the Federal Trade Commission, that it had ...

The U.S. Food and Drug Administration on Thursday okayed the marketing of 20 Zyn nicotine pouch products after undertaking an ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Opinions expressed by Forbes Contributors are their own. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on existing data ...

Until then, Discord had eschewed advertising over concerns it would ... Discord's SVP of product, said the company would be open to having conversations with gaming-adjacent brands over time.