Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

In the hierarchy of advertising effects, the concept of persuasiveness is considered a measure ... We use it to source case studies and best practice for the purposes of internal training, as well as ...

Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of when it’s used. When you are writing to persuade people, it’s important to say why the reader ...