Whether it’s exploring new funding models, leveraging carrier innovations, or simplifying benefits delivery, advisors play a ...

From audience segmentation to campaign planning and measurement, data is now a valued part of a PR's arsenal. But the ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a third more sales per ad dollar.

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a ...

Do you want more hotel revenue? Best part? You can do that. You can increase your hotel’s revenue by 2x in the next 90 days.

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores ...

Generative AI (GenAI) is expected to significantly transform India's workforce and economy, potentially revolutionizing 38 ...

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today ...

This granularity enables FinOps teams to calculate how efficiently cloud resources are being used, which in turn leads to better decisions and greater alignment between cloud spend and business ...