Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

T Levels are Level 3 qualifications which typically take about two years to complete. They are loosely equivalent to taking ...

From Meta’s removal of fact-checkers and what it means for brands to the real winners over Christmas, it’s been a busy week.

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

Endogeneity is a primary concern when evaluating causal effects using observational panel data. While unit-specific intercepts control for unobserved time-invariant ...

The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming ...

Abstract: Marketing mix modeling (MMM) optimizes budget allocation and determines the return on advertising investment through market response analysis. MMM are vital tools to help marketers define ...

In this week’s edition of our social media strategy series, we delve into how Perfora is redefining oral care marketing by using humour, influencer collabs, and creative visuals to connect with a ...

The first thing that’ll catch your eye is the sea of turquoise. The lanes are framed by walls painted in a shade of green ...