Smith, author of “No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works ” (Matador, 2023), argues that most businesses are playing a losing game ...
Storing milk in your fridge door seems like a sensible idea, right? The carton fits perfectly inside the shelf and it’s easy to access when you’re making endless cups of tea per day. Plus, there’s no ...