Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...
The queen of kawaii, Miss Hello Kitty — canonically a girl in a catsuit — was created by Sanrio’s Yuko Shimizu in 1974. Fast forward to the ‘90s, when anime like “Dragon Ball Z” and ...
Fifty years ago in March 2025, the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and ...