Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...
Her creation has helped the entertainment company Sanrio generate more than $80 billion ... had a simple brief centred around the word 'kawaii', meaning cute. (Photo: A replica of the first ...
Fifty years ago in March 2025, the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and ...