Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.) ...

In 2015, 57 billion Hilton HHonors loyalty points, representing 1.6 million free nights, went unearned, according to Hilton, because customers did not book directly with them. As a result ...

Hilton Worldwide and ride-sharing service Uber are furthering their collaboration by enabling the former’s loyalty members to book a ride directly from the HHonors application, highlighting ...

Those participating in the Hilton HHonors rewards program may receive extra perks, like complimentary nights' stays, by choosing to stay here. The Hilton Columbus at Easton is just about 10 miles ...