Shortly after Jaguar's controversial rebrand (rest assured, that's covered in our list), we saw the rebrand of car maker Audi ...

Neuro-Insight UK CEO, Heather Andrew spoke with Business Insider about what key features a logo should have to be most effective. She picked 3 key areas to focus on: colours, shapes, and sounds.

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

Brand identity has become an integral part of any modern day business. With the advent of programs like VistaPrint and Canva, ...

An effective logo hints at what product or service is ... brand consultant and host of the Design Matters podcast, told Business Insider. "And we've been doing this now for 10,000 years.