Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing ...

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Justin Timberlake and Jessica Biel posted Instagram photos and videos of the cheeky Elf on the Shelf displays set up for their sons Phineas and Silas in honor of Christmas.

The pitch captivated sharks Lori Greiner and Robert Herjavec, who grabbed 15% ownership of the business for $150,000.

This little elf is winning over families’ hearts across the world—and it’s the latest holiday trend. But how does Elf on the Shelf work, and why might Jennifer Garner have helped revive the tradition?

Parting with your Elf on the Shelf doesn't have to be a sad occasion. In fact, just like your Elf on the Shelf's return, his or her departure can be a celebration filled with joy and creativity.

The 7 th Heaven alum shared “naughty” new pictures of her family’s Elf on the Shelf shenanigans, and we are definitely saving a few of these cute ideas for next year. “Naughty ass elf ...

My kids are 14 and 16 now, but they held onto their belief in Elf on the Shelf for over a decade. When they were preschoolers, I'd set up elaborate displays showing Jingle and Garland (each kid ...

all supposedly caused by the rebellious elf off of its intended shelf. One clip showed their staircase wrapped in faux spider webs dotted with plastic arachnids. Two plush spiders were placed ...