That amendment was passed in response to Franklin Roosevelt’s four elections to the presidency. Since George Washington had ...

According to The CMO Survey by Deloitte, Duke University, and the American Marketing Association, short-term performance ...

Twitter was never a good place to advertise, but Facebook is incredibly effective, making it unlikely advertisers will leave.

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, ...

We’re in the middle of January blahs; a cold, quiet time of the year when we can look back on memories made during the 2024 holiday season. Some of those memories relate to the legend of Santa Claus.

A multinational’s chips, flavoured with a yeast-based spread that we're all convinced is right up there with koala and thong as a hallmark Australian tourist attraction? Tom Tanuki is having ...

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

The consensus was one of growing frustration that AI was used to replace a human's creative work. AI continues to be a source ...

Cadbury has revealed the reason Easter eggs are out in supermarkets as early as December in the UK - here's why.

Christmas advertising was all round a success, with many brands delivering some of the best results we’ve seen in a decade.” ...