Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

In the first three and half years of NIL, the majority of athletes' brand partnerships have been traditional transactions - compensation in exchange for social media or marketing promotion ...

Mandatory Credit - Pliable Marketing While almost all of the NIL attention in collegiate sports has been focused on football and basketball at the highest level, there are plenty of athletes who ...

The lawsuit claims the NCAA misleads consumers by not disclosing which athletes are transgender women. Paxton argues the NCAA violates the Texas Deceptive Trade Practices Act by falsely marketing ...

One of the companies that have done a wonderful job of helping athletes at all levels, from high school, through college and professional, grow their brands has been Pliable Marketing. Their ...