Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

From Bijan Robinson and CJ Stroud to now Quinn Ewers and Cam Ward, NIL offers C4 a way to collaborate early with future stars ...

Influencer marketing is often associated with splashy promos read by YouTube mega stars for direct-to-consumer brands like Honey, Chipotle, or Seatgeek. And early coverage of student-athlete ...

Information comes from data and expert opinions provided by social media and marketing agencies. The dollar-value ranges reflect the high end of the projected possible income athletes could ...

In the first three and half years of NIL, the majority of athletes' brand partnerships have been traditional transactions - compensation in exchange for social media or marketing promotion ...

And in the world of brand marketing, authenticity is the new currency. In a long overdue leveling up, brands in industries seemingly unconnected to sports are now partnering with female athletes ...

One of the companies that have done a wonderful job of helping athletes at all levels, from high school, through college and professional, grow their brands has been Pliable Marketing. Their ...

Jason Bermant, a former UMass football student-athlete, joined the Massachusetts athletics department in December of 2025 as the Executive Director of Student-Athlete Marketing, Recruitment and ...