William Thilly had many job titles during his life: leader of groundbreaking research into human genetic mutations, ...

An MIT scientist who’s work spanned from founding the Apple Jacks cereal to finding new ways to detect disease-causing ...

We also see this strategy in the naming of products. For example, “dried apples” is the 19th ingredient found in Apple Jacks[1] cereal. Nonetheless, the marketers chose to call the cereal ...